The Marketing Commodity Policy of Online-Retailers: Characterization and Trajectories of Development

The Marketing Commodity Policy of Online-Retailers: Characterization and Trajectories of Development

Blog Article

The article is aimed at identifying the characteristics of marketing commodity policy of online-retailers on the basis of scientific and methodical approach (clustering), based on the estimates of online buyers, as well as developing proposals as to trajectory of development of marketing commodity policy of online retailers.The automation of calculations was carried out using the software packages «StatSoft Zodiac Barracuda 1500 Parts Statistica» and «SPSS Statistics».The online customer survey is based on the use of the Google Forms online service.As a result of research, characteristics of marketing commodity policy of online retailers are determined and possible trajectories of development with descriptions in accordance with a certain characterization are suggested.

Implementation of the developed offers will allow online-retailers to satisfy ad maximum the needs Spritz and preferences of online buyers in the Internet space, including by means of updating the product portfolio.